erica kletkin is a social media manager and influencer marketer based in austin, texas
MY SKILLSET
SOCIAL MEDIA MANAGEMENT
• Proficient in all social media platforms, including IG, TT, FB, Pinterest, LinkedIn, and X (formerly Twitter)
• Proficient in all scheduling platforms, including Dash Hudson, Emplifi, Later, Loomly, Sprout Social, Buffer, and Pixlee
• Proficient in monthly and quarterly reporting, copywriting, & community management
INFLUENCER MARKETING
• Has managed monthly influencer campaigns and UGC campaigns, including up to 50 creators at a time
• Conducted outreach, as well as recruitment
• Created unique campaigns & project managed timelines
• Built strong relationships with creators and maintain longterm partnerships
CONTENT CREATION
• Developed monthly content calendars & created unique content strategies
• Proficient in video editing softwares such as Adobe Premiere Pro, CapCut, and InShot
• Used social trends to create & source (via UGC creators) highly engaging content
• Designed graphics, such as in-feed posts and reel covers, in Canva
Recs App
Recs is an app that acts as a social utility, helping us save what we find while scrolling, manage the places that matter, and share trusted places with friends.
As Recs’ Social Media Manager, I strategically planned and executed social media content aimed at enhancing brand awareness and driving app downloads. I developed original content including Instagram reels, stories, TikToks, and memes. My responsibilities also included managing two key creator programs on a monthly basis, influencer and UGC, and leveraging those to increase both engagement and downloads.
Additionally, I actively collaborated with cross-functional teams in marketing and product development to achieve cohesive and effective campaign outcomes. To view my work, please click on the link below.
Digital HQ is a digital marketing agency where I freelanced as a Social Media Manager. During my time here, I scheduled and managed 5 brands across multiple channels, including IG, FB, Pinterest, Twitter, & LinkedIn. I also wrote original copy, sourced UGC, and performed community management.
Brands included CPG brands such as Eat Smart (a salad kit brand owned by Taylor Farms), Yucatan Guacamole, Cabo Fresh Guacamole, as well as Ortholonestar, an independent orthopedic practice in Texas. In addition, I also managed The Social Complex Podcast’s IG and TT channels.
To view my work, please click on the link below.
Rainbow Shops
Rainbow Shops is an affordably-priced apparel company that targets teens, young women, plus size women, and children. I worked at this company for a total of 5 years under 3 different roles.
These roles included TikTok Strategist (July 2023 - September 2023), Influencer Marketer (March 2022 - 2023), and Social Media Associate (June 2018 - March 2022). To read more about my experience and view some of the work I produced during my time at Rainbow Shops, please click on the link below.